Sport | mtribes

50%

reduction in user acquisition costs with personalization

McKinsey Digital

Benefits

Know your fanbase

Some fans devour every minute of a live game; others tune in for the highlights. Collect real-time insights to power personalized campaigns.
Experiment at scale

Testing is never done. Experiment and validate your ideas and messaging before rolling it out to everyone. Control when and what fans see.
Get started quickly

mtribes takes just minutes to install into existing applications. Start tracking user activity, targeting and testing right away.

Segment

Identify and group fans into audience Tribes based on common attributes, behavior or traits.

Personalize

Create personalized Experience templates to control key UX components in your application or website

Target

Engage specific fan demographics with personalized promotions, messages or offers.

Validate

Understand fan engagement. Upsell or cross-sell where it makes sense; track conversion at scale.

Features

Understand the 360° journey

/

The modern-day sports fan isn't shackled to one device. Understand their journey from television to smartphone.

React to real events instantly

/

Anything is possible during a live sports event – from tears to triumph. Empower your operators to respond to real events in real-time.

Streamline UI changes

/

Focus on your business. mtribes will do the rest. Now your editors can spend time engaging users, instead of time writing change requests.

Resources