The competition for OTT eyeballs and subscriber dollars, euros, and pounds has never been fiercer. High-profile direct to consumer launches from many of the world’s biggest broadcasters, studios and sporting governing bodies have made an already competitive field even more crowded, and as infrastructure and technology costs reduce even further, there will be even fewer barriers to entry for the long tail of content owners to launch their own streaming services.
This competition now means that the consumer is spoilt for choice. Whereas a few years ago the average OTT subscriber could view subscriptions Netflix and Amazon as a low-cost, high-value addition to their TV package, the choice in 2020 is a far more complex and competitive one.
This means that providers are in greater competition for subscribers and viewers than ever before. As the oft-quoted line goes, “content is undisputedly king”. However, it’s certainly not the only way to attract and – crucially – retain subscribers.
One of the key user experience advantages OTT enjoys over linear TV is that the very nature of that content delivery method affords the provider the ability to know far more about who’s watching or consuming that content. This, in turn, allows providers to personalize the experience for users – an approach that is not only important to help the viewer see the most relevant content for their preferences but also to tailor the entire experience. This second element is arguably still the most under-utilized, primarily because it has previously required a large development and time resource and commitment.
In this white paper, learn how the the SaaS-based tool brings UX scheduling, targeting and insights under one holistic console – and enables media operators to compete in an incredibly competitive market.