Collecting data like fan engagement or content performance is not that difficult in today’s digital world. But understanding complex reports and translating the numbers into actionable insights can prove a little harder.
mtribes makes it simple.
Data is visual, interactive, and updated in real time allowing you to track, measure and compare activity and performance efficiently. Plus, you have a range of tools at your disposal that allow you to act on these insights immediately like personalizing a live digital experience or adjusting a targeted campaign during an event.
In this article, we look at three key areas on mtribes where data is captured – the organization, Tribes (audiences) and Scenarios (targeting).
Typical metrics include:
Active users – the number of active users/visitors within the last 30 days
New users – the number of users who have been added within the last 30 days
Known users – the percentage of active users who are known (identified)
Visitors – the percentage of active users who are unknown (unidentified)
Served Experiences – the total number of Experiences served to end users
Tracked events – the total number of captured end user activity events
This type of data provides a high-level summary of how your Spaces (groups, products, services, channels, or platforms etc.) are performing so you know where to focus your attention.
Tribes are groups of identified users with similar characteristics. Segmentation rules can be applied to your Tribes, allowing you to track and measure audience-specific activity. Data is displayed visually across Tribe cards, making it easy to view and compare performance.
Typical insights include:
Active – the total number of active users and/or visitors associated with a Tribe in the last 30 days
Audience reach – the estimated number of users and/or visitors reached in the last 30 days (displayed as a percentage)
Rules – a summary of the tracking rules you configured for each Tribe
This type of data helps you better understand your users and visitors and can help you make informed decisions when setting up marketing campaigns or during A/B testing.
Scenarios are digital Experiences that are configured and used in targeting activities. Each Scenario can be scheduled to serve to a specific Tribe at a specific date and time. This data is displayed on the Scenario dropdown screen.
Typical insights include:
Served success rate – the number of times this Scenario was served to or clicked on by your users in the last 30 days
Weekly activity – the number of times this Scenario was served in the last 7 days
Tribe of the week – a display of the most active Tribes during the last week
This type of data can help you make important decisions like when to roll out new features, when to upsell or cross-sell or where to increase advertising revenue.