Privacy Notice

Thanks for visiting our website. This privacy policy explains what, how, and for which purposes we process your Personal Data collected when you visit the website at (the “Site”) and when you use our services.

Who we are

When carrying on its business, Massive Interactive Media Limited (Company number 07800208) of 4th Floor, 21 Stephen Street, London W1T 1LN, United Kingdom, which is part of Deltatre Group (hereinafter the “Company” or “Deltatre”), pays particular attention to the security and confidentiality of your Personal Data.

Which personal data may be collected

The types of information we collect varies depending on whether you are:

mtribes site Visitor

mtribes Authorized User

Data collected if you are mtribes site Visitor

If you are a Visitor, we collect information on your use of the Site, such as pages visited, links clicked, mouse movements, as well as information more commonly collected such as the referring URL, browser, operating system, and Internet Protocol (“IP”) address. We may be able to approximate your geographic region and Internet Service Provider based on your IP address.

You may also choose to interact with the Site in a way that results in your providing Personal Information to us, such as giving us your name and e-mail address, when signing up for the services we provide.

Data collected if you are mtribes Authorized User

We collect personal information on an Authorized User under the direction of its Client and we have no direct relationship with the Authorized User whose data are processed.

The following Personal Information relating to an Authorized User may be collected: information on the name, employee/company name, job title, company address, company telephone number, company e-mail address.

In some cases, we may ask to provide with additional professional information such as the size of the company the Authorized User works for and industry type.

As part of your use of the Services, we collect the same information as that of a Visitor (see above) through your interaction with the Site.

Cookie policy

We also collect and store certain information automatically using cookies.

See here our cookie policy COOKIE POLICY

How we collect your personal data

We collect and process your personal data:

if you visit our website;

if you sign up for the services we provide;

If you contact us to request information and/or assistance;

if you subscribe to the company newsletter to receive the latest news direct to your inbox;

when we conduct surveys, user testing or provide support for particular issues.

If you provide personal data on behalf of someone else, you must first ensure they have read this Privacy Policy.

For what purposes can personal data be used?

The processing of personal data must be justified by one of the legal basis established by existing data protection regulations, as described below.

Operational management and strictly-related purposes, for access to the website and/or when you use our services.

We collect your data to allow you to access the Site, contact our Company, provide you with the services as well as with the required assistance.

Legal basis for the processing: performance of a contract.

The provision of data is obligatory to enable us to allow you to use our services and to assist you; in the absence of the data, we will be unable to proceed.

Marketing to meet your needs or to inform you of promotions concerning products and/or services similar to the ones already required by you.

Deltatre may process your Personal Data for marketing and advertising purposes, to inform you of promotional sales and/or initiatives via automated means of contact (email, SMS and other mass communication tools, etc.) and traditional contact methods (e.g. by telephone), such as for market research and statistical surveys, concerning products and/or services that you could reasonably expect to receive on the basis on your relationship with the Company and, in particular, concerning products and/or services similar to the ones already required by you.

Legal basis for the processing: Company’s legitimate interest to improve the communication and the relationship with you, especially by providing information regarding the product/services like the ones already required by you, you would reasonably expect to receive.

To improve the functionalities and guarantee a high-level standard of the services provided

We can use your Data to help understand how the platform is being used and to identify any areas of improvement.

Legal basis for the processing: Deltatre’s legitimate interest to ameliorate the product and guarantee to its Client high-level standard of the services and products provided.

Company newsletter: to inform you about our product news which may include, for example, updates, press releases, interviews.

Basis for the processing: Your explicit consent to receive our newsletter. Without your consent, we will not send you the newsletter. Your consent to receive it can be withdrawn at any time. The withdrawal of your consent shall not affect any other possible relationship between you and the Company.

You can revoke your consent, at any time, by sending an email to

Compliance with legally-binding requests by the legal authorities to discharge obligations of law, regulations or provisions.

We collect your personal data to comply with legal obligations.

Legal basis for the processing: legal obligations, to which the Company must comply.

How we keep your personal data safe

The Company has established a wide range of security measures to improve protection and keep the security, integrity and accessibility of your personal data.

All your personal data are stored on our secure servers (or on secure paper copies) or on those of our suppliers or commercial partners and may be accessed and used based on our standards and our security policies (or equivalent standards for our suppliers or commercial partners).

The security measures we have adopted include:

severe restrictions on access to your personal data, based on necessity and solely for the purposes communicated;

perimeter security systems to prevent unauthorized external access;

permanent monitoring of access to IT systems to identify and stop the misuse of personal data;

tracking of access to your personal data by internal personnel and verification of the related purpose;

using encrypted means via Secure Socket Layer (SSL) technology for transactions on our website that require the entering of personal data.

the latest security protocols including Transport Layer Security (TLS);

ensuring our data is encrypted at rest and in transit.

Where we have provided you with (or you have chosen) a password to allow you to access our website, application or services, you are responsible for keeping this password secret and for complying with any other security procedure we inform you of. Please do not share your password with anyone.

How long do we store your information for?

We will keep your personal data only for the length of time necessary to achieve the purposes for which they were collected or for any other related and lawful purpose. Therefore, if your personal data are processed for two different purposes, we will keep the data until the lengthier purpose is achieved. However, we will cease to process the personal data collected for the purpose whose retention period has expired.

We limit access to your personal data to only those individuals who need to use them for the appropriate purposes.

When your personal data are no longer required, or when there is no longer any legal precondition for keeping them, they will be irreversibly anonymized (and in such a way may be stored) or securely destroyed.

The retention periods relating to the different purposes described above are indicated to follow:

a) Operational management and strictly-related purposes, for access to the website and/or when you use our services: data processed for these purposes may be kept for the duration of the contract and in any case no longer than the subsequent 10 years.

b) Marketing to meet your needs or to inform you of promotions concerning products and/or services similar to the ones already required by you: Data processed for marketing purposes may be kept for 24 months from the date on which you provided such Data (except where you object to receive further communications); for profiled marketing purposes, Data will be kept for 12 months.

c) To improve the functionalities and guarantee a high-level standard of the services provided: Data processed for this purpose can be kept for no longer than six months (except where you object to the processing of your Personal Data for this purpose).

d) Company newsletter: data processed for this purpose may be kept for 24 months from the date on which you provided your consent, except where you decline to receive further communications, or however freely withdraw your consent. In this case, your personal data will be deleted without undue delay and, at last, within one month of receipt of your request.

e) In the event of disputes: should it be necessary for us to defend ourselves or take action or bring claims against you or third parties, we may keep the personal data we deem reasonably necessary for such purposes, for the length of time it takes to pursue the claim.

Who can we share your personal data with?

Your Data may be accessed by duly authorized employees and by external suppliers, appointed, if necessary, as data processors, who support us in providing services.

Your Data may also be accessed by other Group companies based inside and outside the European Union given the global approach of the Company.

Please contact us if you would like to see a list of the data processors or other entities to which we communicate data.

International Transfer

As a globally active company, we may have to transfer your data to countries that do not belong to the European Union (EU) or the European Economic Area (EEA) (hereinafter the “Third Countries”) in which the Company or other companies of the Group have their headquarters or operate.

In this case, the Company will provide appropriate safeguards for such cross-border transfers, in accordance with the provisions of the law; these include the use of standard contractual clauses approved by the European Commission. These clauses impose similar obligations in the protection of data directly for the recipient unless we are allowed by the applicable data protection law to transfer data without such formalities. Some third countries, such as Canada and Switzerland, have been authorized by the European Commission as they provide protection similar to that of EEA data protection legislation and therefore no additional legal protections are required.

You can request copy of this documentation and of the list of the countries where the Company may transfer your data by contacting us at the e-mail address

Use of service by minors

Our services are not directed to minors. We rely on our visitors and members, also when acting in the role of a Data controller, to act responsibly and make sure the users’ privacy rights are respected.

Your personal data protection rights and your right to file complaints before the supervisory authorities

On certain conditions, you are entitled to request:

access to your personal data,

a copy of the personal data you have provided to us (‘portability’),

the adjustment of data in our possession,

the deletion of any data for which the legal precondition for processing no longer exists,

to revoke your consent, in cases where the processing is based on consent,

to limit the way in which we process your personal data.

Right to object: you have the right to object, on grounds relating to your particular situation, at any time to processing of Personal Data concerning you performed by the controller where the processing is based on the legitimate interest. The objection to processing shall be sent to the following address:

The exercising of the above rights is subject to certain exceptions that are intended to safeguard the public interest (e.g. the prevention or identification of crimes) and our interests (e.g. maintaining professional secrecy). Should you wish to exercise any of the above rights, we will check that you are entitled to do so and will usually respond within one month.

We endeavor to respond to any complaints or reports concerning the methods used to process your data.

Nevertheless, you have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.


Should You have any questions regarding processing of Data, for any doubts, comments or for the exercise of the Data subjects rights the contact details of Deltatre, in its capacity as Data Controller, and the Data Protection Officer (DPO) are the following: and