81%
of consumers want brands to get to know them and understand when to approach them and when not to.
Accenture Strategy
Benefits
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Segment into Tribes
Segment users into Tribes and target based on behavior, demographic, activities, interests or any other segment imaginable.
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Focus on the user
Spend time on customers, not on technical complexity. Control UX and configure features without touching code.
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Manage one platform
Target audiences, personalize UX, schedule content and measure results, all on one platform. Save time and money.
Segment
Deliver omni-channel campaigns to users at all stages of the customer lifecycle - from subscriber to churner.
Personalize
Put the right feature or piece of content in front of the right user at the right time.
Target
User activity starting to drop? Instantly identify users likely to churn and focus on re-engagement.
Validate
Increase advertising and sponsored content revenue with targeted campaigns to targeted user Tribes.
Features
Resources
How mtribes goes beyond A/B testing
How mtribes overcomes the limitations of A/B testing
Enhancing a user's long-term understanding of their audience
Aug 10, 2020
Category: Sports & Fans
How to: Validate with data
How can you turn insights into actions?
Turn your organization, audience, and marketing data into useful insights.
Jun 15, 2020
Category: Sports & Fans
The mtribes digest: Getting started with personalization
A collection of resources covering how organizations are approaching personalization
The importance of personalization
May 28, 2020
Category: Sports & Fans
